1. Campaign Name - marketing campaign name
2. Campaign Description - marketing campaign description
3. Tracking Code - this code will be generated automatically, but you can edit the field and choose a custom tracking value
You need to add this tracking code to the end of URL link - &tracking=TRACKING_CODE
When you are creating a banner for an advertising campaign in your website or another online media platform, you have to create a new marketing campaign. The new campaign will be used to track how many clicks you get and where they came from by embedding the tracking code in the link to the campaign.