Google is where people look for services and products. Your store can appear on the first page of Google’s search results, right when users search for a product or a service such as yours. With our search engine optimization tools you may save your advertising budget and get new customers to your business. Promoting an online store is not a simple task, as many stores compete over identical or similar products. Therefore, to get into the Google first page, you must present your store to Google as the most relevant one to the user.
Online stores are supposedly regular websites, so it might seem that SEO would be similar. However, since usually customers look for a specific product rather than a specific store, you must promote every product separately, rather than the whole store itself. This is how you make traffic more relevant and save your advertising budget!
For example, people who search for “coffee” do not intend to purchase coffee in most cases, so you shouldn’t waste your resources on such a phrase. However, customers that search for “Lavazza Oro coffee” are most likely interested in purchasing that product, and we must lead them directly to the product page instead of the coffee category, to avoid a situation where the customer can’t find the desired product among all others.
Google highly considers website speed, a parameter that became a very significant factor of website ranking in search results. Besides, website loading speed is a key factor in the shopping experience. It directly affects the number of sales in your store - 40% of the users will abandon the page of a shop without buying if it doesn’t load within 3 seconds!
In many cases, people search for the same product using different names, for example: “4K TV” but also “4K screen”. Sometimes they may also look for products only by a general category (“LG Televisions”) but also by a specific model (“LED 4K NanoCell 65” TV, LG 65NANO75VPA model”). To maximize your sales, it is very important to consider all optional search phrases!
It is not only about matching the product page to the customer needs – in many cases, incorrect product name will result in loss of sales and traffic in your shop!
Why does it happen? Different phrases have a different number of searches in Google. For example, the phrase “4K TV” has 10,000 searches each month, whereas the phrase “4K screen” only has 500. Therefore, in this case, the wrong product name or description might lead to a loss of 9,500 potential customers each month!
External links are one of the most important factors affecting your store's ranking in search results. This is one of the main evaluation factors in Google’s algorithm. But, a rash and unmeasured links-building process may lead to penalties by Google.
The main challenge in eCommerce business - getting the customer to go back and make repeat purchases. fesh. marketing automation tool helps you to create and manage a powerful marketing automation campaign with real-time reports, recipient behavior analysis, and smart emails based on client segments or previous purchases.
Meta tags, h1, h2 and h3 titles, and internal links between pages – are all the basis of e-commerce website SEO. Meta tags shape the way your store is presented in Google search results! In other words, incorrect meta tags may significantly decrease traffic in your store and its ranking in search results.
In most websites, not much effort is put into meta tags, and it is Google that puts together a page description out of the parts in the page it finds most relevant. The result will usually be unclear broken sentences or obscure texts with parts of technical specifications.
As part of our promotion services, we will build an array of links between similar or related products and correct marketing-oriented meta tags.
The site map is a key factor in the process of virtual store SEO, which helps Google scan your website better. We will build a dynamic map for your store that will be updated whenever a product page or a category is added or changed.
Learn more about our SEO tools and link-building services and fesh.pro - automatic internal SEO optimization and free marketing tools