The product page is one of the most important pages of the store since it’s the one that helps your buyer make a purchase decision. To make this decision positive, it should contain as much information as possible, but at the same time shouldn’t be overloaded. SEO for eCommerce product pages involves several key elements that can help improve their visibility in search engine results.
Required elements of SEO for eCommerce product pages:
1. Product name
Product name not only helps customers to find it but also significantly affects the visibility of your store in Google search results and is the most important part of SEO for eCommerce product pages. Be user-friendly - include all important information and anything that might be misunderstood in the product title.
We advise you to find or create an individual template for the product names:
[Product category] - [brand (line)] - [model (nuances)] - [optional parameters].
For example: Nivea Moisturizer for dry skin with carrot oil, collagen, and elastin (50 ml).
Product images are the key to success. You can’t touch or smell goods in the online store, you can only look at them, so you need to pay maximum attention to product photos. The product without pictures will be bought less often. You can make photos yourself or ask your supplier to provide images. We advise adding several photos with different view angles.
Do not upload large pictures, as they will significantly reduce the speed of page opening and dramatically reduce the number of sales! The optimal image size should not exceed 300-400kb. We recommend using online image compression services. They can be found under the "image optimization" query in search engines.Hint: in mobile phones, instead of the image upload window, the camera turns on and you can take photos and immediately upload them to the product card