SEO for ecommerce product pages - How to properly design a product page

The product page is one of the most important pages of the store since it’s the one that helps your buyer make a purchase decision. To make this decision positive, it should contain as much information as possible, but at the same time shouldn’t be overloaded. SEO for eCommerce product pages involves several key elements that can help improve their visibility in search engine results. 

Required elements of SEO for eCommerce product pages:

 

1. Product name

Product name not only helps customers to find it but also significantly affects the visibility of your store in Google search results and is the most important part of SEO for eCommerce product pages. Be user-friendly - include all important information and anything that might be misunderstood in the product title.

 

We advise you to find or create an individual template for the product names:

[Product category] - [brand (line)] - [model (nuances)] - [optional parameters].

For example: Nivea Moisturizer for dry skin with carrot oil, collagen, and elastin (50 ml).

 

2. Product images

Product images are the key to success. You can’t touch or smell goods in the online store, you can only look at them, so you need to pay maximum attention to product photos. The product without pictures will be bought less often. You can make photos yourself or ask your supplier to provide images. We advise adding several photos with different view angles.

Do not upload large pictures, as they will significantly reduce the speed of page opening and dramatically reduce the number of sales! The optimal image size should not exceed 300-400kb. We recommend using online image compression services. They can be found under the "image optimization" query in search engines.

Hint: in mobile phones, instead of the image upload window, the camera turns on and you can take photos and immediately upload them to the product card
 
 
3. Product Description
 
A product description is important both for a purchase decision and for promoting a store in search results. The description should be detailed, but useful - write about product properties, application, and composition or ingredients, without abstract characteristics. It is not recommended to list the technical characteristics of the product; there is a special section for this.
 
 
4. Technical attributes and product variants
 
If your product has different options (size, color, etc.) or technical specifications (screen size, amount of memory, etc.), we recommend adding them in the special section at the bottom of the product page. This data helps buyers compare products with each other and show all product characteristics in a table. Options also allow you to sell different variants of the same product.

SEO for eCommerce product pages can improve the visibility of your product pages in search results, helping to drive more traffic and ultimately more sales.
 

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