What Is a Good ROAS for Ecommerce

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Other platforms make you pay for plugins, marketing tools, SEO - and even take a cut of your sales. fesh. includes everything - at no extra cost!

Say goodbye to hefty monthly payments to SEO agencies

fesh. SEO co-pilot acts as your personal SEO agency, gathering crucial SEO parameters from top sources, analyzing competitors, and providing simple, easy-to-understand recommendations.


AI-powered growth opportunities

fesh. SEO co-pilot will provide you with growth opportunities to drive more traffic and sales to your online store.

SEO co-pilot continuously scans your store, Google search results, and monitors your competitors' activities to generate individual, easy-to-understand tasks for achieving quick SEO wins.

Our AI algorithms suggest new content and blog post ideas, along with strategies to enhance your existing content and product descriptions, helping you achieve higher search engine rankings.


Personal SEO agency at your fingertips

Optimize your store's SEO without prior SEO expertise. fesh. SEO co-pilot employs advanced algorithms and machine learning to analyze your store and offer personalized, step-by-step instructions in plain language. Now you can enhance your website's SEO without needing a professional consultant.

Real-time sales opportunities

No more searching for leads or customers - they’re already available in your store’s admin panel

fesh. Marketing co-pilot tracks real-time conversations across the web and social media, enabling you to stay informed about what's being said about your business, outpace your competitors, and seize valuable sales opportunities. Whether someone's discussing your products or not, there are conversations you'd want to join, and fesh. ensures you're always in the loop


Engage with your customers anywhere

Responding promptly to brand mentions and customer inquiries enhances customer trust. The eCommerce marketing co-pilot ensures you never miss an opportunity to interact with your audience, whether through social media, forums, or online reviews.


Competitive Intelligence

Monitor your industry landscape, gather insights on competitor strategies, and stay ahead of the curve

Built-In Email Marketing

Save up to thousands of dollars a year and get more repeat sales with the built-in free email marketing system

Email newsletters are a highly effective marketing tool that stood the test of time! fesh. stores equipped with professional marketing tools, so your campaigns will receive a higher open rate and more clicks


When is it recommended to use email marketing?

  • Promotions and discount notifications
  • Coupons and gift certificates delivery
  • Newsletters
  • Abandonment carts notifications
  • New arrivals and new products

Marketing automation

Increase conversions, sales and your revenue with free marketing automation system


Welcome series

Greet new customers with a warm welcome - send a quick welcome message or create an email series with the promo codes and discounts that inspire them

Abandoned cart reminder

By sending these automated reminders, online stores see a rise in sales as shoppers return to complete their purchases

Customer re-engagement

Reach out customers you haven't heard from in a while with personalized offers

Product recommendations and cross-sell

Send your customers related or recommended products based on their purchases

After purchase follow-up

Send automated follow-up sequence that increases satisfaction by helping a new customer gain as much value as possible from their purchase

Email reminder to repurchase

Do you sell products that customers need to restock time and time again? Automatically remind your customers when it's time to reorder from your store

Loyalty Program

Drive repeat sales to your store and grow retention with referral rewards

Loyalty programs reward customers based on their purchases and activity - the more a customer buys or engages with the brand, the more rewards they earn. Earned loyalty points can be used towards the next purchase.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. Marketing costs a lot less to sell to repeat customers than acquire new customers - that’s why brands invest in loyalty and rewards programs.


Benefits of loyalty program

  • Reduce advertising costs Loyalty Program allows you to spent less selling to repeat customers
  • Increase repeat sales 49% of consumers agree they’ve spent more after joining a loyalty program
  • Retain existing customers With a loyalty program, customers continue buying from you rather than from competitors

Affiliate marketing

Everything you need to launch, manage, and grow your affiliate program

fesh. allows you to set up an affiliate program to promote additional traffic to your store and boost sales. Affiliates will receive a commission for each time they direct traffic or sales to your site

  • Reward customers for referrals Reward customers when they refer a friend, and find new customers organically
  • Increase sales, traffic & grow Let your customers and affiliates promote your store while watching your sales & traffic grow!
  • Customize rewards amount Pick suitable rewards to meet your brand requirements and marketing goals
  • Scalable Affiliate Program Create and manage unlimited affiliates (referrals) with custom commission rates
  • Track, manage & pay affiliates Track referrals by link and monitor your affiliates' performance
  • 100% free and No Coding Required Free in-house affiliate marketing system without codding and tracking scripts


Create storefronts for all your partners and affiliates

You can create unlimited remote storefronts and even fully functional online stores for all your partners and affiliates at no extra charge!

fesh. houses all sales data in one place, allowing you to get a complete picture of your customers and sales, make data-driven decisions, and win more customers with probably, the industry's leading marketing toolkit. All from a single, easy-to-manage dashboard.

Coupons, Discounts and Gift Certificates

Sell gift certificates and offer your customers a fixed value, percentage, or shipping discounts and coupons

fesh. allows you to create automatic discounts and discount codes to offer to your customers. Discount codes are codes you can create and share manually, and automatic discounts are applied automatically at checkout.

You can create coupons or discounts for specific products or product categories, order discounts, bulk discounts, free shipping coupons or shipping discounts, and more!


  • Create and Share coupon codes You can create fixed amount or percentage discounts and coupon codes
  • Free shipping coupons Create and share free shipping coupon codes
  • Create coupons for the specific products or product categories Limit coupons to specific products or product categories
  • Limit discount and coupons usage Configure Start and End Dates, Setup minimum order sum, Limit the number of total use times or usage per customer
  • Bulk and cumulative discounts Increase your average order value using bulk discounts. Create automatic discount levels depending on the customer's previous purchases
  • Discounts and special prices to tagged customers and customer groups fesh. allows you to set up different prices and discounts for different customer groups


Sell and issue Gift Certificates

A Gift Certificate is a special type of product. Its value can be used as payment toward future orders from your online store.

When the order is completed, the customer receives an email that contains a unique gift card code that they can use at checkout to redeem its value

  • Sell gift cards You can sell gift cards in your store like any other product
  • Issue a gift card for free Issue a gift card to a customer for free as a reward

Built-in Analytics

Boost your revenue with built-in fully automatic eCommerce analytics and tracking system

You only need to add the tracking code to the advertising link and fesh. will do the rest on its own - calculate the effectiveness of checkout pages, your advertising campaigns and traffic sources in real-time. You can perform A/B testing, improve checkout pages and manage advertising budgets with greater efficiency

Track your marketing campaigns and sales channels - how many clicks and orders you get, ROI and your income and other important information from each advertising activity

Read more...

Knowing what is a good ROAS for ecommerce is essential for measuring the success of your advertising efforts. ROAS, or Return on Ad Spend, indicates how much revenue your advertising campaigns generate compared to their costs. Typically, a ROAS of 4:1 or higher is considered profitable, meaning you earn four dollars for every dollar spent on ads. Achieving this benchmark can vary based on your industry, profit margins, and marketing strategies. Optimizing your ROAS allows you to reinvest smarter, increase profits, and ensure your marketing budget is effectively used. Using tools like fesh. helps monitor and improve your ROAS through integrated SEO and marketing automation. Understanding the ideal ROAS helps you set realistic goals and focus on campaigns that deliver measurable results.

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How to Improve Your ROAS for Ecommerce

To improve what is a good ROAS for ecommerce, focus on reducing costs while increasing conversion rates. Enhancing your website experience, optimizing product pages, and targeting the right audience can significantly boost your returns. Implementing marketing automation helps deliver personalized offers and follow-ups, increasing customer engagement and repeat sales. Monitoring your advertising campaigns with built-in analytics allows precise adjustments that maximize ROI. Additionally, using SEO co-pilot tools like fesh. helps identify growth opportunities and competitive trends, reducing wasted ad spend. Regularly testing and refining your marketing strategies ensures your ROAS remains profitable and supports long-term growth.


FAQ

What is considered a good ROAS for ecommerce?

A good ROAS for ecommerce generally ranges from 4:1 to 10:1, depending on margins, industry, and goals. This means earning four to ten dollars for every dollar spent on advertising. The exact benchmark can vary, but aiming for at least 4:1 ensures your campaigns are profitable and sustainable. Consistently measuring and optimizing your ROAS helps maintain healthy profit margins and grow your business faster.

How can I increase my ecommerce ROAS?

Increasing your ecommerce ROAS involves optimizing your ad spend, improving your website user experience, and leveraging marketing automation. Using tools like fesh. helps analyze competitors, identify growth opportunities, and deliver personalized marketing campaigns. Focus on reducing ad costs while increasing conversions by testing different offers and content. Tracking performance with analytics allows you to refine strategies continuously for better returns. Building customer loyalty and encouraging repeat purchases also contribute to higher ROAS over time.

Why is measuring ROAS important for ecommerce?

Measuring ROAS is crucial because it helps you understand the effectiveness of your marketing investments. It guides budget allocation, ensuring you invest in campaigns that generate profit rather than waste resources. A clear ROAS metric allows you to track progress, set realistic goals, and make data-driven decisions to optimize your marketing efforts. Recognizing what is a good ROAS for ecommerce helps maintain a profitable and sustainable business model.

Can fesh. help improve my ecommerce ROAS?

Yes, fesh. assists in improving your ecommerce ROAS by providing an all-in-one platform that integrates SEO, marketing automation, analytics, and competitor monitoring. Its AI-powered growth tools identify opportunities for higher returns and optimize your campaigns automatically. With personalized recommendations and real-time insights, fesh. helps you achieve better returns on every advertising dollar spent, ensuring you reach your ecommerce revenue goals more effectively.

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