How to Use Marketing Automation for Ecommerce

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Stop Paying Extra for What Should Be Included!

Other platforms make you pay for plugins, marketing tools, SEO - and even take a cut of your sales. fesh. includes everything - at no extra cost!

Say goodbye to hefty monthly payments to SEO agencies

fesh. SEO co-pilot acts as your personal SEO agency, gathering crucial SEO parameters from top sources, analyzing competitors, and providing simple, easy-to-understand recommendations.


AI-powered growth opportunities

fesh. SEO co-pilot will provide you with growth opportunities to drive more traffic and sales to your online store.

SEO co-pilot continuously scans your store, Google search results, and monitors your competitors' activities to generate individual, easy-to-understand tasks for achieving quick SEO wins.

Our AI algorithms suggest new content and blog post ideas, along with strategies to enhance your existing content and product descriptions, helping you achieve higher search engine rankings.


Personal SEO agency at your fingertips

Optimize your store's SEO without prior SEO expertise. fesh. SEO co-pilot employs advanced algorithms and machine learning to analyze your store and offer personalized, step-by-step instructions in plain language. Now you can enhance your website's SEO without needing a professional consultant.

Real-time sales opportunities

No more searching for leads or customers - they’re already available in your store’s admin panel

fesh. Marketing co-pilot tracks real-time conversations across the web and social media, enabling you to stay informed about what's being said about your business, outpace your competitors, and seize valuable sales opportunities. Whether someone's discussing your products or not, there are conversations you'd want to join, and fesh. ensures you're always in the loop


Engage with your customers anywhere

Responding promptly to brand mentions and customer inquiries enhances customer trust. The eCommerce marketing co-pilot ensures you never miss an opportunity to interact with your audience, whether through social media, forums, or online reviews.


Competitive Intelligence

Monitor your industry landscape, gather insights on competitor strategies, and stay ahead of the curve

Built-In Email Marketing

Save up to thousands of dollars a year and get more repeat sales with the built-in free email marketing system

Email newsletters are a highly effective marketing tool that stood the test of time! fesh. stores equipped with professional marketing tools, so your campaigns will receive a higher open rate and more clicks


When is it recommended to use email marketing?

  • Promotions and discount notifications
  • Coupons and gift certificates delivery
  • Newsletters
  • Abandonment carts notifications
  • New arrivals and new products

Marketing automation

Increase conversions, sales and your revenue with free marketing automation system


Welcome series

Greet new customers with a warm welcome - send a quick welcome message or create an email series with the promo codes and discounts that inspire them

Abandoned cart reminder

By sending these automated reminders, online stores see a rise in sales as shoppers return to complete their purchases

Customer re-engagement

Reach out customers you haven't heard from in a while with personalized offers

Product recommendations and cross-sell

Send your customers related or recommended products based on their purchases

After purchase follow-up

Send automated follow-up sequence that increases satisfaction by helping a new customer gain as much value as possible from their purchase

Email reminder to repurchase

Do you sell products that customers need to restock time and time again? Automatically remind your customers when it's time to reorder from your store

Loyalty Program

Drive repeat sales to your store and grow retention with referral rewards

Loyalty programs reward customers based on their purchases and activity - the more a customer buys or engages with the brand, the more rewards they earn. Earned loyalty points can be used towards the next purchase.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. Marketing costs a lot less to sell to repeat customers than acquire new customers - that’s why brands invest in loyalty and rewards programs.


Benefits of loyalty program

  • Reduce advertising costs Loyalty Program allows you to spent less selling to repeat customers
  • Increase repeat sales 49% of consumers agree they’ve spent more after joining a loyalty program
  • Retain existing customers With a loyalty program, customers continue buying from you rather than from competitors

Affiliate marketing

Everything you need to launch, manage, and grow your affiliate program

fesh. allows you to set up an affiliate program to promote additional traffic to your store and boost sales. Affiliates will receive a commission for each time they direct traffic or sales to your site

  • Reward customers for referrals Reward customers when they refer a friend, and find new customers organically
  • Increase sales, traffic & grow Let your customers and affiliates promote your store while watching your sales & traffic grow!
  • Customize rewards amount Pick suitable rewards to meet your brand requirements and marketing goals
  • Scalable Affiliate Program Create and manage unlimited affiliates (referrals) with custom commission rates
  • Track, manage & pay affiliates Track referrals by link and monitor your affiliates' performance
  • 100% free and No Coding Required Free in-house affiliate marketing system without codding and tracking scripts


Create storefronts for all your partners and affiliates

You can create unlimited remote storefronts and even fully functional online stores for all your partners and affiliates at no extra charge!

fesh. houses all sales data in one place, allowing you to get a complete picture of your customers and sales, make data-driven decisions, and win more customers with probably, the industry's leading marketing toolkit. All from a single, easy-to-manage dashboard.

Coupons, Discounts and Gift Certificates

Sell gift certificates and offer your customers a fixed value, percentage, or shipping discounts and coupons

fesh. allows you to create automatic discounts and discount codes to offer to your customers. Discount codes are codes you can create and share manually, and automatic discounts are applied automatically at checkout.

You can create coupons or discounts for specific products or product categories, order discounts, bulk discounts, free shipping coupons or shipping discounts, and more!


  • Create and Share coupon codes You can create fixed amount or percentage discounts and coupon codes
  • Free shipping coupons Create and share free shipping coupon codes
  • Create coupons for the specific products or product categories Limit coupons to specific products or product categories
  • Limit discount and coupons usage Configure Start and End Dates, Setup minimum order sum, Limit the number of total use times or usage per customer
  • Bulk and cumulative discounts Increase your average order value using bulk discounts. Create automatic discount levels depending on the customer's previous purchases
  • Discounts and special prices to tagged customers and customer groups fesh. allows you to set up different prices and discounts for different customer groups


Sell and issue Gift Certificates

A Gift Certificate is a special type of product. Its value can be used as payment toward future orders from your online store.

When the order is completed, the customer receives an email that contains a unique gift card code that they can use at checkout to redeem its value

  • Sell gift cards You can sell gift cards in your store like any other product
  • Issue a gift card for free Issue a gift card to a customer for free as a reward

Built-in Analytics

Boost your revenue with built-in fully automatic eCommerce analytics and tracking system

You only need to add the tracking code to the advertising link and fesh. will do the rest on its own - calculate the effectiveness of checkout pages, your advertising campaigns and traffic sources in real-time. You can perform A/B testing, improve checkout pages and manage advertising budgets with greater efficiency

Track your marketing campaigns and sales channels - how many clicks and orders you get, ROI and your income and other important information from each advertising activity

Read more...

Learning how to use marketing automation for ecommerce can transform your business by automating repetitive tasks and personalizing customer interactions. Automation tools help you focus on growth strategies while reducing manual workload. From sending personalized emails to remarketing customers, automation enhances efficiency, conversions, and customer satisfaction.

Many ecommerce entrepreneurs wonder how to effectively implement marketing automation. The key lies in integrating functions like abandoned cart reminders, order follow-ups, and loyalty programs seamlessly into your store. These systems work in the background, fostering stronger customer relationships and increasing lifetime value. With a comprehensive platform like fesh., you can enable these features without complex coding or additional costs, making automation accessible even for small business owners.

Ecommerce Marketing Automation Strategies

Using marketing automation for ecommerce involves deploying targeted email campaigns, instant customer engagement, and behavioral triggers to maximize sales. Automated workflows, such as welcome series and re-engagement sequences, help nurture leads and turn one-time buyers into loyal customers. These strategies ensure your store remains relevant and engaging throughout the customer lifecycle, boosting retention and repeat purchases.

Automation also empowers your store to monitor customer behavior, analyze sales data, and adapt marketing efforts accordingly. For example, product recommendations based on previous purchases can be automatically sent to customers, increasing cross-sell and upsell opportunities. Learning how to use marketing automation for ecommerce effectively involves choosing the right tools and setting up workflows that sync with your overall sales and marketing goals.

Benefits of Using Marketing Automation in Ecommerce

There are numerous benefits to integrating marketing automation into your ecommerce operations. It results in higher conversion rates, increased average order values, and improved customer loyalty. Automation reduces the need for manual marketing efforts, saving you time and operational costs. Additionally, it provides detailed analytics to continuously optimize your campaigns.

With features like automated email marketing, personalized product suggestions, and real-time customer insights, you significantly enhance your ability to connect with your audience. Learning how to use marketing automation for ecommerce helps you scale faster, reach wider audiences, and create a consistent shopping experience that keeps customers coming back.

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Why Learning how to use marketing automation for ecommerce is essential

Mastering how to use marketing automation for ecommerce is critical for competing in today's digital landscape. Automated marketing tools enable you to deliver timely, relevant messages to your customers across multiple channels. This approach increases engagement, reduces cart abandonment, and promotes customer retention effectively.

Moreover, automation gives you a competitive edge by gathering data insights and optimizing your campaigns on the fly. With platforms like fesh., you can set up multiple automated workflows-such as birthday discounts, re-engagement emails, and product recommendations-within minutes. This level of customization not only improves your marketing ROI but also enhances the overall customer shopping experience.

Learning how to integrate these automation strategies ensures consistent communication with your audience, leading to higher sales volume and better brand loyalty. As consumer expectations rise, adopting marketing automation is no longer optional but necessary for ecommerce growth and sustainability.


FAQ

How can I implement marketing automation in my online store?

Implementing marketing automation involves selecting a platform like fesh. that offers built-in tools for automated emails, customer segmentation, and behavioral triggers. You can set up workflows for abandoned carts, welcome series, and product recommendations with minimal technical skills. The platform simplifies automation by providing step-by-step guidance and pre-made templates tailored for ecommerce stores.

What are the benefits of using marketing automation for ecommerce?

Using marketing automation boosts your sales by delivering personalized, timely messages to your customers. It increases engagement, reduces manual effort, and helps retain customers through loyalty programs and re-engagement campaigns. Automation also provides valuable data insights for continuous campaign improvement, making your store more competitive and profitable.

Can I use marketing automation without prior marketing experience?

Yes, platforms like fesh. are designed to be user-friendly, employing advanced algorithms and clear instructions so you can automate your marketing efforts without prior experience. The system analyzes your store and provides simple, actionable recommendations to improve your campaigns and SEO, helping you grow your ecommerce store confidently.

Is marketing automation suitable for all types of ecommerce stores?

Absolutely. Whether you operate a small dropshipping shop, a multi-store retail chain, or sell internationally, marketing automation can be customized to fit your needs. With features like multi-store management, international sales tools, and automated campaigns, fesh. supports a wide range of ecommerce business models.

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