How to Optimize Product Images

Google places a very strong emphasis on website speed which has become a very significant parameter in ranking websites in search results. Besides, online store loading speed - a key part of the shopping experience - 40% of visitors will leave a store without purchase if it does not load within 3 seconds!

In this article, you will learn how to find the optimal image size, how to compress images, and how to optimize images without losing quality.

Why do you need to optimize product mages?

Images help customers choose a product, and improve your site’s SEO, but also, can slow down your store, which affects your search engine ranking and drives away potential customers. No one wants to wait around for a page to load while shopping online. That’s why you must optimize your product images.

How to optimize product images for the Web without losing quality

Compression helps reduce the size of an image and the smaller the file size - fast page loading.

Free Images compression tools:

  • Optimizilla: it reduces the file size of JPEG images
  • TinyJPG: it reduces the file size of JPEG images. According to their site, it can reduce it by more than 70%!
  • TinyPNG: the same picture compressor but for PNG files
  • JPEGmini: a photo compressor for JPEG files. It has more advanced features that are helpful for photographers, including exporting photos directly from Lightroom and Photoshop.

You can join program and we automatically optimize all store images and speed up your store - up to 400% faster!